Merchandising Applications

Catalog description

Explores and practices the application of merchandising concepts in real-world settings. Exposes challenges facing the ever-changing fashion industry and specific challenges faced in fashion merchandising. Further develops students' creativity, critical thinking and retail math skills to address merchandising challenges. As a foundation to applying merchandising concepts, students study business models that are vertically integrated including mono-brand, multi-brand and fashion resell models. Further examines channels of client engagement and distribution (e.g., omni-channel, e-commerce or private showroom). Interactive course engages students through vivid experiences, interaction with experienced professionals and application of retail math concepts that bring merchandising to life.