Sustainability Storytelling and Communications

Catalog description

Fundamentals of applying storytelling to sustainability. Leads students through the power of storytelling and effective communications in modern business, nonprofit and government settings. Discovers the why of storytelling, and the neuroscience and anthropology behind its effectiveness. Students learn about communication styles within leadership, their own personal communication strengths and weaknesses, discern the barriers to persuasive communication and storytelling within sustainability, how to remedy common communication missteps, and how to better understand and engage audiences by making them the 'hero of the story.' Uses digital tools to create and deliver compelling sustainability communications and presentations to any audience, anywhere to enhance the efficacy of sustainability leadership within and outside of an organization.