Crisis Management and Communication

Catalog description

Explores the crucial role of strategic communication principles and practices throughout the stages of crises that impact organizations and their stakeholders. By mastering these principles and practices, equips students to constructively evaluate and engage in the consequential communication that accompanies each organizational crisis stage. Explains how communication can prevent, cause, exacerbate and remedy organizational crises. Summarizes the elements that constitute a crisis for organizations and organized communities. Differentiates the various stages that comprise the two primary organizational crisis models. Evaluates an organization's preparation for, response to, and recovery from an actual crisis event.