Location Analytics in Business

Catalog description

Understands location intelligence via visualization and analyses of geo-spatial data to enhance business insights and decision making. Teaches how location analytics can offer better insights and decision-making support for business by analyzing geo-referenced data with GIS application software such as ArcGIS Online. Explores and geo-enriches the location component of business data to perform market analysis, visualize demographic, customer, and competition data and share analysis insights using engaging maps. Covers how spatial analysis helps organizations decrease cost, increase revenue and reduce risks.