Food Retailing Strategy Development and Case Competition

Catalog description

Students develop an action plan to address a real-world problem facing food retailers. The National Grocers Association (NGA) provides the case-study question. The NGA is a trade organization representing independent food retailers, as well as wholesalers and suppliers that support these businesses. The course culminates with the student team presenting their recommendations to the case-study question at the NGA's Collegiate Case-Study Competition. Students develop skills in market research, strategy development, communication and presentation. Cash prizes are awarded to the finalist teams. Prospective students are encouraged to contact the professor to learn the case question for the current term.