Marketing Management and Analytics

Catalog description

This course explores marketing and the role of analytics as an essential business component within an organization. Students will develop a managerial perspective of essential marketing concepts, explore the need for analytics in decision making and how these concepts can be applied to the growth, development, and long-term success of an organization. Marketing and analytics strategies, models, and tactics will be addressed through the lens of branding, the classic “Four Ps” of marketing (Product, Price, Place [distribution], and Promotion), messaging, and tactical application.