Introduction to Mass Communication

Catalog description

Advisory: ENGL C1000 or ENGL C1000H. This course provides a survey of the growth and development of mass media in America from historical and analytical perspectives. The course summarizes the principles of the mass communication process and illustrates how that process affects the average consumer of the media. Students will be exposed to mass media problems of the past and present as well as the trends shaping the 21st century. Areas of study include: book & magazine publishing, photojournalism, newspapers, radio, recorded music, film, television, online media, advertising, public relations, ethics and law. (C-ID: JOUR 100) (UC, CSU, AVC)