Healthcare Marketing Management

Catalog description

An examina- tion of the segmentation, brand image management, and positioning strategies that underlie the strategic marketing practices of healthcare organizations. Topics include basic principles and key concepts related to the design and implementation of marketing efforts in healthcare or- ganizations. The goal is to understand the process involved in the devel- opment and analysis of strategic healthcare marketing plans. 6371 Internship in Marketing. A structured assignment with a firm or agency. Grading will be either pass or fail. (May be repeated once for credit with permission.)