SALES MANAGEMENT AND STRATEGIC TOURISM MARKETING

Catalog description

This course will enable the student in the process of selling and marketing a tourism product. The student will develop knowledge and skills to determine the appropriate use of the many promotional tools (including television, radio, cinema, press and print publications, direct marketing, and internet) as wel l as different methods of distribution of tourism products and strategic commercialization. In addition, several case studies presented globally to expose students to the various models of "e-commerce" in tourism and design models of tourism portals