MARKETING AND STRATEGIC COMMUNICATION

Catalog description

This course presents strategies for integrating marketing and communications of the new century for innovative products and services to impact and attract new customers through social network, the Internet and local press. Fundamentals of brand marketing and strategic process come together in new advertising designs, responsible for maintaining the image and reputation of organizations in local and international markets. The processes o f interaction with digital communications, media relations, company Web sites and video marketing will be analyzed.