DIGITAL MARKETING

Catalog description

Technology has significantly transformed marketing. In recent years, we've witnessed an explosion of digital options to engage and convert consumers, attracting substantial marketing budgets. Similarly, scientific research in the field reveals the latest t rends arising from the digital transformation. This course will focus on the principles, tools, and techniques of digital marketing, essential areas every marketing professional must know and apply in their business. We'll explore topics including user segmentation and journeys, search engine marketing, the effectiveness of online advertising, and how to leverage viral marketing, email marketing, and social, mobile, and consumer -generated content. Additionally, content development strategies, including the different types of content organizations require, will be examined.