DIGITAL MARKETING STRATEGIES

Catalog description

This course is designed to develop the strategic thinking and strategic processes of an integrated digital marketing campaign. Through the course, students will have the opportunity to integrate the knowledge acquired through their previous courses through digital strategic planning and implementation. At the same time the course will provide you with the skills you will need to perform vital daily functions. The course fo cuses on the integration of a digital campaign through a dynamic simulation platform which will observe thinking and strategic implementation through how it responds to market conditions, web optimization and development, digital advertising, and analytics . digital.