E-MARKETING

Catalog description

This course introduces the fundamentals of Digital Marketing. The course covers many digital concepts applied to the marketing profession, ranging from traffic generation, channels, and digital formats, among others. Through information skills, the student will gain skills to recognize customer interests and integrate technological tools to create expectation and drive communications to achieve business o bjectives. Through technological competence, the future professional will be able to implement digital campaigns and strategies that allow them to attract, retain and convert potential clients into consumers.