SALES

Catalog description

The purpose of this course is to introduce students to the development of creative selling strategies and the creation, development, and strengthening of relationships with customers, thus developing critical thinking, communication, information and technology skills, ethics, and social responsibility. The selling principles and techniques and their applications in business are thoroughly analyzed. The student will carry out sales plans and projections, effective individual or cooperative presentations, and case studies as techniques to develop and enhance these sk ills.