SOCIAL MEDIA AND CONTENT DESIGN

Catalog description

This course presents the student with the start and use of digital marketing as well as social media as part of contemporary society, the influence of these in the globalized world, the impact they have in tourism and travel, but most importantly, how to use them as marketing tools. Evaluation of the use, service and advantages of the most important social media networks and applications while integrating critical thinking, communication, innovation and information management skills. Explanation of the good management of these types of media and the necessary strategies to connect with users through effective publications to motivate positive reactions in them and stimulate engagement, these techniques will help the student explore with ethics and diversity in the course.