REVENUE MANAGEMENT AND ANALYTICS

Catalog description

This course provides students with knowledge of the fundamental concepts and applicable metrics of revenue management for the hospitality industry: ADR, Occupancy percentage and RevPAR, among others. The students should comprehend and practice the principles of revenue management, understand the challenges during its implementation, and anticipate future trends throughout the use of scientific and quantitative reasoning. Concepts and the practical applications in revenue management, with hands -on exercises and real -world examples applying critical thinking, information skills, ethics and diversity competencies. The course will use the internet as a research tool, the e-mail as a means of communications and MS Word and Power Point for papers and projects.