EVENT SPONSORSHIP AND SALES

Catalog description

From negotiating contracts with clients and vendors to selling the event idea to potential sponsors this course will help students develop the specialized sales skills required for the special events industry. Emphasis will be given to the process of identifying the right sponsors for an event and the development of innovative and persuasive proposals. Critical thinking, communication, technology, information skills, ethics and diversity, negotiation, quantitative reasoning, and innovation will be developed through research projects, group presentations, and role plays.