Digital Retail Strategies

Catalog description

This course focuses on digital strategies in retail. Students will have the opportunity to discuss and review terminology, concepts, best practices and strategies in digital retail. Topics will include the creation and implementation of digital strategies and digital market planning used by successful retailers. Students will explore the retailer’s role in society, providing insights as to how consumers behave as on-line shoppers, what retailers do to create demand, as well as their role in satisfying customer demands in a digital world. In addition, students will discuss digital retail strategies from the perspective of planning for success as well as identifying challenges and problems that occur when retailers do not react to rapid changes in the digital marketplace.