Retail Strategy

Catalog description

This course in retail strategy will teach students to use analytical techniques for diagnosing the competitive position of retail-focused strategy and discover specific retail options to suit particular markets. Students will discover the strategic perspectives of retail management; examine essential concepts in the retail industry; determine how retail businesses increase returns; and learn ways to create economic value for owners and stakeholders. Students will also examine how consumers behave as shoppers and what retailers can do to create and satisfy customer demands.