Marketing Management

Catalog description

This course provides a comprehensive overview of how marketing managers transform strategic plans into coordinated, high-impact marketing execution. Students will explore the operational responsibilities of marketing leadership, including campaign planning, resource allocation, cross-functional collaboration, and team management. Emphasis is placed on aligning execution with business goals, measuring performance, and adapting strategies using customer insights, analytics, and technology. Through practical applications, students learn to lead marketing efforts that drive results, foster customer loyalty, and respond to dynamic market conditions.