Financial Planning and Management for Events

Catalog description

This course is designed to give you a fundamental understanding of the financial statements that event managers must consider when preparing their events. You will develop event budgets and goals for an event project. You will examine the factors that impact an event's profitability and identify negotiation strategies that contribute to an increase in Return-On-Investment (ROI). As part of this course, you will apply practical methods when making complex financial decision-making in producing various components of an event project. Finally, you will evaluate measures that can improve revenue optimization in an organization.