MKTG 408
Advertising and Promotion Management
American InterContinental University System · UGRD · Fall 2026
1 section
Catalog description
This course presents a total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #american_intercontinental_system-0450Fall 2026UGRD4.5 credits
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