MKTG 405

Consumer Behavior

American InterContinental University System · UGRD · Fall 2026

1 section

Catalog description

This course emphasizes consumer behavior in the marketplace and covered topics include analysis of consumer motivation, buying behavior, market adjustment and product innovation. Behavioral aspects of the marketing process from producer to ultimate user or consumer are considered.

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Class #american_intercontinental_system-0449Fall 2026UGRD4.5 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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