MKTG 340

Public Relations

American InterContinental University System · UGRD · Fall 2026

1 section

Catalog description

This course integrates communications strategy with organizational mission statements, demonstrates stakeholder and issues management techniques, and considers ethical dilemmas in public relations situations. Public relations cases are examined in order to learn effective strategic and tactical answers to public-perception problems and opportunities.

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Class #american_intercontinental_system-0448Fall 2026UGRD4.5 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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