Principles of Marketing

Catalog description

Students will study and apply the fundamentals of marketing within an organization and the contemporary domestic and global business environment. The course focuses on marketing strategies and the development of a marketing mix that benefits the entire organization. The course explores aspects of the global business environment, the importance of technologies, and the external factors that affect marketing managers. The course discusses the importance of marketing plans that would distinguish how companies position their products for maximum competitive advantage in the global marketplace.