A Managerial Approach to Marketing

Catalog description

This course focuses on the relationships between the company and its closest external bodies. A managerial approach to marketing explains how to build and retain B2B and B2C marketing relationships in the value chain and the importance of applying marketing concepts in a global organization through international channel distribution. Lastly, the course focuses on promotion, price, product strategies, use of social media, and e-commerce related themes in connection with new technologies.