Introduction to Marketing

Catalog description

Marketing concepts and processes for developing, implementing, and assessing the effectiveness of an effective marketing plan will be covered. Students will identify contemporary models and practices expected from marketers in an increasingly fast-paced, dynamic domestic and global market. Building from a foundational understanding of consumer behavior and marketing research, the development and implementation of marketing mix strategies will be explored. Emphasis will be placed on the integration of marketing communications that address traditional advertising and promotion with digital marketing.