GEN 351
International Business Leadership
American College of Education · UGRD · Fall 2026
Catalog description
An overview of current international business theories, patterns, and management concepts is provided. Emphasis is placed on understanding the key factors that influence multinational operations and the variety of ways international business may evolve in the future. Students will describe how the global supply chain impacts various stakeholders. Students will explain how to enter the international market by identifying international trade policies, foreign currency issues, and market entry strategies. The course will focus on communication tools and negotiation tactics for students to develop their cultural competence, cultural awareness, and business decision-making skills.
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