MKTG 632
Understanding the Marketplace
American University · UGRD · Fall 2026
1 section1 open now
Catalog description
Understanding the Marketplace and Consumer (3) This course provides students with an introduction to the fundamental principles of marketing needed for business, both profit and nonprofit. Includes an overview of products and new product development; pricing strategies including costing and financial analysis; and understanding the marketing environment including segmentation and targeting tools. Restriction: Marketing (MS).
Sections
Current meeting, instructor, credit, and enrollment details
001
16 openSeats: 14/30 seats Last recorded: Aug 9, 2026, 1:02 AMClass #41068Fall 2026UGRD3.0 credits
16 available14 enrolled30 capacity0 waitlist
- Days & times
- T/F 4:05 PM-5:20 PM
- Meeting dates
- Aug 31 – Dec 19
- Location
- Kogod School of Business T60
- Instructor
- Hill, Ronald
Details checked 6 hours agoSeats checked 6 hours ago
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