MKTG 302Marketing Research

American University · 3.0 credits · UGRD

Catalog

Marketing Research (3) Study of research tools used to aid marketing decision making. Considers definition of research problems, selection of projects, and analysis of data. Execution of a consumer survey is a major component of the course. Students use computers to analyze research data. Prerequisite: KSB-213, MKTG-250, or MKTG-300; and STAT-204.

Recent sections

Fall 2026 · 1 section

Aug 31 – Dec 19

Section	Days & time	Location	Instructor
002Class #41098	Mo Th · 12:55 – 2:10 PM	Kogod School of Business T61	John, Elicia M.