MKTG 302

Marketing Research

American University · UGRD · Fall 2026

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Catalog description

Marketing Research (3) Study of research tools used to aid marketing decision making. Considers definition of research problems, selection of projects, and analysis of data. Execution of a consumer survey is a major component of the course. Students use computers to analyze research data. Prerequisite: KSB-213, MKTG-250, or MKTG-300; and STAT-204.

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2 openSeats: 23/25 seats Last recorded: Aug 9, 2026, 1:02 AM
Class #41098Fall 2026UGRD3.0 credits
2 available23 enrolled25 capacity0 waitlist
Days & times
M/Th 12:55 PM-2:10 PM
Meeting dates
Aug 31 – Dec 19
Location
Kogod School of Business T61
Instructor
John, Elicia M.
Details checked 6 hours agoSeats checked 6 hours ago
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