Principles of Marketing

Catalog description

Principles of Marketing (3) An introduction to marketing decision making in business and nonprofit organizations. Particular attention is devoted to analysis of customer needs; segmenting markets; and developing product, promotion, pricing, and distribution strategies. Students develop their business writing skills and learn through writing an integrated market analysis assignment. AU Core Integrative Requirement: Written Communication and Information Literacy II. Prerequisite: ECON-150 or ECON-200 and completion of Written Communication and Information Literacy I requirement. Restriction: Registration not allowed in both MKTG-300 and KSB-213 or MKTG-250. Note: Students may not receive credit toward a degree for both MKTG-300 and KSB-213 or MKTG-250.