Principles of Marketing

Catalog description

Principles of Marketing (3) This course introduces marketing decision making in business and nonprofit organizations. It devotes particular attention to analysis of customer needs; segmenting markets; and developing product, promotion, pricing, and distribution strategies. Students explore relationships between consumers, business, and government. AU Core Integrative Requirement: Written Communication and Literacy II. Grading: A-F only. Prerequisite: KSB-111, KSB-112, and KSB-113 with grades of C or better; and completion of Written Communication and Information Literacy I requirement. Prerequisite/Concurrent: KSB-121, KSB-122, and KSB-123. Restriction: Registration not allowed in both KSB-213, and MKTG-250 or MKTG-300. Note: Students may not receive credit toward a degree for both KSB-213, and MKTG-250 or MKTG-300.