COMM 542Media Relations

Catalog

Media Relations (3) Media relations is the vital link between public relations and journalism. This course focuses on understanding the wide variety of media that exist today, the importance of crafting compelling messages and pitches as PR professionals, and the significant impact media can have on PR campaigns. Students also learn how to effectively engage with journalists to achieve organizational objectives, develop their own media relations strategies, and hone writing and presentation skills to become more effective and ethical practitioners.