COMM 540Social Mktng for Social Impact

Catalog

Social Marketing for Social Impact (3) This course examines social marketing as a behavior change discipline, drawing on cognitive psychology, behavioral economics, health promotion, and communication theories to address complex social issues across sectors, including health, environment, safety, and civic engagement. Students explore how evidence-based strategies and insights from the social and behavioral sciences can be applied to design, implement, and evaluate communication campaigns and programs that influence individual and community behavior for the greater social good.