COMM 378Intro to Comm Research Methods

Catalog

Introduction to Communication Research Methods (3) Media and communication are central to our understanding of public affairs as well as how we conduct our private lives. This course provides students with the essential skills they need to study media technologies, media industries, and the communicative processes they engender. They learn how to analyze news content, scrape and study web and social media data, and conduct interviews, surveys, and experiments to examine media consumption habits and its effects on the public's social and political behaviors. They also develop a critical appreciation for rigorous quantitative and qualitative social research. AU Core Integrative Requirement: Quantitative Literacy II. Usually Offered: fall. Grading: A-F only. Prerequisite: COMM-100 and completion of Quantitative Literacy I requirement.