COMM 346Public Relations Case Studies

Catalog

Public Relations Case Studies (3) Students in this course learn both by doing and by assessing the work of others. Student research, review, discuss, and critically analyze award-winning strategic communication campaigns across various disciplines to understand what worked well and what did not. Students also prepare an original case study of a recent situation involving companies, non-profit organizations, or government entities. Learning how to write a case study teaches a necessary skill, contributes to the profession's body of knowledge, and provides practical suggestions for improving the strategic communication function. Prerequisite: COMM-301 with grade of B or better; and COMM-337 or COMM-380. Restriction: Communication, Language, and Culture (BA) or Public Relations & Strategic Communication (BA).