Marketing Strategy in Globalized Market Environment

Catalog description

This course discusses how marketers develop marketing strategies in a globalized market environment and provides students necessary tools to develop integrated marketing management strategies. Through active class discussions, case studies, and projects, students learn how to evaluate global marketing environment and how to develop conventional and digital strategies applied to segmentation, targeting, positioning, and the marketing mix in a global context. Prerequisite(s): declared School of Business majors. B MKT 310.