MKT 312
Marketing Research
University at Albany · UGRD · Fall 2026
1 section
Catalog description
Understanding consumers is central to success in marketing. Marketing research is what marketers use in order to understand consumers. This course covers all aspects of marketing research process, including planning, design, collecting data, and analyzing data using SPSS or other statistical analysis software. Prerequisite(s): declared School of Business majors. B MKT 310 and A MAT 108.
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Availability not recently verifiedClass #albany_2-MKT312Fall 2026UGRD3 credits
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