Public Relations Writing

Catalog description

Students are introduced to the history of public relations, tracing its modern development in the twentieth century and current rise to political prominence. Topics to be discussed include branding, logos, packaging, and other corporate practices. Students will review the legal and ethical rules of governing PR. Only after exploring how the goals of PR may be antithetical to those of journalism, will students be asked to produce a variety of writing samples, including advocacy journalism, press releases, speeches, position papers, web content, and other forms of PR. Some of this work, simulating crisis management, will be produced on deadline. Prerequisite(s): declared JRL major/minor, A JRL 200Z, and A JRL 201Z or A JRL 270X.