Risk Communication for Safety, Security, and Emergency Management

Catalog description

Effective risk communication takes into account individual and communal experiences, perceptions, and feelings of risk; knowledge of hazard impacts and consequences; access to protective action resources and capabilities; understanding the media landscape; and crafting messages that account for uncertainty to motivate behavioral change. Taking an all-hazards approach, this course will examine risk communication theory and research-driven recommendations for effective risk communication practice. It will include hands-on activities and exercises designed to guide individuals who have the responsibility of communicating with relevant publics faced with safety, security, and emergency management threats.