Social Media: Theory and Practice

Catalog description

This course introduces students to the theory and practice of social media in an online learning context. The course includes communication theory, readings on social media and the practical application of social media skills to better understand the relationship between society and social media platforms. Students will have the opportunity to use different social media technologies to design, execute and promote user-generated communication campaigns in virtual communities and networks. Prerequisite(s): declared COM major/minor with A COM 265X, and majors must have completed a statistics/logic course (A COM 275 or A MAT 108 or A SOC 221 or R CRJ 281 or A PSY 210 or A PHI 210).