Persuasion in Media

Catalog description

The purpose of this course is to challenge traditional assumptions about persuasion with the everyday practice of persuasion in our mediated world, and vice versa. At the end of the course the student should have acquired an understanding of effective techniques of persuasion and propaganda, an appreciation for how these are applied in practices such as advertising and public relations campaigns, and an appreciation of the problems of persuasion that challenge contemporary corporations. Prerequisite(s): declared COM major/minor with A COM 265X, and majors must have completed a statistics/logic course (A COM 275 or A MAT 108 or A SOC 221 or R CRJ 281 or A PSY 210 or A PHI 210).