Strategic Communication Challenges

Catalog description

In this course students learn to apply strategic communication skills to an existing communication challenge. Students gain experience managing communication challenges in real-time scenarios to create commitment to an organization's mission, help execute its initiatives and improve organizational value and effectiveness. Working in small teams, students design, construct and present communication that delivers on stated objectives, leverages limited resources and achieves measurable outcomes for an organization. Course assignments allow students to create samples of work appropriate for a portfolio in corporate communication. Prerequisite(s): declared COM major/minor with A COM 265X, and majors must have completed a statistics/logic course (A COM 275 or A MAT 108 or A SOC 221 or R CRJ 281 or A PSY 210 or A PHI 210).