Corporate Communication and Rhetorical Advocacy

Catalog description

This course focuses on the corporation as a rhetorical advocate for its interests in political, economic and social forums. Using case study examples, the course will explore the role of advocacy in corporate communication, the development of rhetorical advocacy in corporate communication, the forms of rhetorical advocacy used in corporate communication and an assessment of corporate advocacy in public discourse. Prerequisite(s): declared COM major/minor with A COM 265X, and majors must have completed a statistics/logic course (A COM 275 or A MAT 108 or A SOC 221 or R CRJ 281 or A PSY 210 or A PHI 210).