Marketing Communication and Media Campaigns

Catalog description

In this course students design, construct, and present a campaign plan for a business or organization. This course provides an overview and application of marketing communication and campaign principles and strategies to practical problems of marketing communication and media campaigns. Prerequisite(s): declared COM major/minor with A COM 265X, and majors must have completed a statistics/logic course (A COM 275 or A MAT 108 or A SOC 221 or R CRJ 281 or A PSY 210 or A PHI 210).