Public Relations Research Methods

Catalog description

This course acquaints students with quantitative and qualitative research methods that support decision making in the public relations industry. Students learn how to apply those methods for decision making and problem solving in complex settings. Topics include research designs, questionnaire construction, sampling, data analysis techniques, and practical application of research methods. Prerequisite(s): declared COM major/minor with A COM 265X, and majors must have completed a statistics/logic course (A COM 275 or A MAT 108 or A SOC 221 or R CRJ 281 or A PSY 210 or A PHI 210).