Digital and Social Media in Strategic Communication

Catalog description

The course addresses such topics as search engine optimization, social media publishing, audience research, online press releases, email marketing, Web analytics, online advertising, and video production. Students will write blog posts, create videos, and manage social media. Non-profit organizational context is emphasized. Prerequisite(s): declared COM major/minor with A COM 265X, and majors must have completed a statistics/logic course (A COM 275 or A MAT 108 or A SOC 221 or R CRJ 281 or A PSY 210 or A PHI 210).