Understanding Media Audiences through Data Analytics

Catalog description

This course is to acquaint students with data analytic skills that help profile target audiences and support decision making in the public relations, advertising, and/or marketing industries. Students will learn how to apply methods for obtaining, analyzing, and interpreting audience data, to inform effective decision-making in complex settings. Topics include quantitative and qualitative research designs, sampling, data analysis techniques, and practical application of research methods. Open to Honors College students only. May not be offered in 2024-2025.