Introduction to Mass Communication

Catalog description

This course provides an overview of the types and functions of various mass communication tools -- from traditional media such as newspapers, magazines, radio, film, and television to new media such as the Internet, mobile media, and social media. Since mass communication technologies relate to and influence each other, this course examines the dynamic relationship between traditional and new media formats. To deepen students' understanding of mass media's roles, this course also emphasizes the impact of mass communication on society and individuals. Through this course, students will develop their media literacy skills to be an educated media consumer and producer.