Fundamentals of the Digital Campaign ((3 Units))

Catalog description

This course will examine the evolution of digital campaigning, explore the pillars of effective digital strategy, and analyze the role digital strategy plays from communications to fundraising to field and everything in between. It will look at the rise of digital platforms, strengths and weaknesses of them, how to best leverage them in a well-rounded digital program, along with security and disinformation tactics to navigate. Students will learn how to effectively research, craft, deploy, and execute an effective digital plan that can serve as the connective tissue of any winning campaign. (Formerly 3700:578)